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What is Sales Enablement? and why does your business needs it?
What is Sales Enablement? and why does your business needs it?
June 1, 2020

Instagram is one of the best social media platforms that engage its users on a visual level. If you are interested in creating a mutual connection, Instagram is where you need to be and Instagram bio has an important role for your first impression.

Through the creation of an interactive link in your business bio, you are likely to attract interested people. Portraying a positive image of your business in your posts is critical to its success on such a social media platform where millions of users are active daily. With the very limited space on Instagram, grabbing someone’s attention demands that you craft an appealing bio for your business.

The visual nature of Instagram makes it the best platform to promote physical products for most e-commerce stores. Most stores actually have it as their primary social channel. As such, keeping your company’s bio original and engaging is important.

Why is the Best Instagram Bio Important?

The bio is obviously the first thing that people see when they come across an Instagram account. Considering the limited space on Instagram to grab attention, creating an attractive bio will give you the best shot of attracting potential customers for your business. Another reason is to bring out the image of your company and hence grow your brand. Tell Instagram users what your business deals in or does. This creates a powerful first connection with users and thereby persuades them to follow you instantly.

A slaying business bio will also express your company’s personality. This automatically prompts your potential customers to join your circle.

Constructing the Best Instagram Bio for Your Business

  • Write Befitting CTAs

You could also call them Call-To-Action. Possibly the most important part of your Instagram bio. They can be divided into the homepage, landing page, and the social shopping page. Proper CTAs direct users to a business’ social shopping page. An amazing digital marketing strategy, right?

It is highly recommended that you direct users to custom landing pages.

  • Use Hashtags in Your Bio

This is a new feature that Instagram introduced. This opens up possibilities for the digital marketers. Adding a linked hashtag to your Instagram bio directs other users to specific campaigns, even without searching for them. By tapping that hashtag in the bio, you can see the relevant posts about a particular company. Hashtags do more than just leveraging user-generated content. They create communities of users with a common goal and taste.

The right hashtags will help you draw an audience to connect with your brand. This gives them an opportunity to join in your conversation.

  • Provide the Important Company Information

Your Instagram bio should be the place where you provide only the important company information. In this limited Instagram space, you should be brief and ensure that the information is accurate and clear. This is where you place your company’s physical location and its contacts.

  • Use Emojis to Show Personality

This works the magic of adding the visual effect to the rather plain text. Emojis can be used to emphasize your description and show your brand’s personality at the same time. Placing emojis, however, requires strategy such that you only reinforce the relevant information. The use of emojis may not apply to all brands. Again, always consider your audience. Refrain from using emojis that don’t add value to your bio. Some of the most appropriate emojis to use are:

  1. The earth emoji to indicate a global reach of the brand
  2. The heart emoji, which shows the joy and love a company wants their customers to have whenever they make a purchase
  • Keep the Bio Short

Stick to a maximum of 150 characters, use these characters to come up with your CTA. This length of characters also gives you room to indicate key company information such as email and phone number.

  • Showcase New Promotional Offers

This is where you get your Instagram bio to promote your brand. This is an awesome way of getting the value of your bio space, isn’t it? What’s interesting, you can do this on an ongoing basis. In the bio, you could also link an upcoming event or a support page you have to assist your customers to get started.

In a nutshell, your Instagram bio should foremost contain your store name. Don’t forget to restrict it to 150 characters. Additionally, put a strong CTA to link your store to a social shopping page. You can also do this by adding a link to your best selling product.

Sauce up your bio info with emojis to bring out your brand’s personality. Branded hashtags are also vital in involving users in a campaign you are running. If you think handling an Instagram account is too much work for your company, you can always hire a Digital Marketing Agency.

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