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So the question is no longer about if social media is a necessary marketing tool. Now, the question is which social media platform should I use?

The truth is that getting your business started on social media can be quite difficult. Between building your audience, managing content, and engaging with your fans and followers, you just don’t have the time (or budget) to be everywhere at once.

That’s why it’s vital that you strategically determine the answer early on to your question of “which social media should I use?”

Below, we’ve put together a quick guide to help you answer the question which social media should I use to get more customers? We’ll give an overview of what marketing looks like on each social media channel and what each platform can offer your business in terms of exposure and engagement.

Facebook Marketing

No matter what new social media platforms hit the market, Facebook remains one of the most popular networks across the board. With over 2 billion monthly active users, 61% of which are between the ages of 25 and 54, Facebook is typically a great social media channel for any business.

When used correctly, Facebook is a great platform for showing the more human side of your business while building relationships with leads and customers.

In terms of user demographics, Facebook provides a nice even spread across the board. Which is another reason why we recommend that every small business have a Facebook page.

Whether you are targeting men or women, teens or seniors, high income or low income, you will find your audience on Facebook.


Not only does Facebook allow you to reach a wide range of audiences on its platform. But it also helps you accomplish a variety of goals for your business.

Brands can use their Facebook business page to:

  • generate brand awareness
  • bring in more leads
  • drive traffic to their site
  • provide quality customer service

This makes Facebook a versatile platform that’s essential for any business, regardless of their size or industry.

The key to successful Facebook marketing is to post content that shows a different side of your business. Though Facebook does enable you to reach a large number of consumers, it also comes with a lot of competition, so you need to be on your A-game.

Another benefit of Facebook is its ad platform. Facebook ads allow you to hone in on your target audience through sophisticated ad targeted features. This is great for businesses who know who they want to target online.

If you’re just getting started with Facebook ads, you may want to contact a Facebook advertising agency for help setting up and managing your campaigns. Getting help from professionals will help you maximize your Facebook ad return on investment.

Instagram Marketing

In the past few years, Instagram has truly become a force to be reckoned with in the social media world. Instagram’s audience numbers have steadily increased over the past 5 years.


And what’s even more important is that these users are active on a daily basis. Making the potential for engagement higher than many other social platforms.

The nature of Instagram makes it ideal for businesses that have a visual product. For this reason, businesses in more artistic niches tend to excel on Instagram. But really any business that has a visual story to tell can attract and engage their audience here.

Instagram’s platform relies on images and videos. But it also offers a variety of fun and engaging tools like Instagram Live and stories that help brands. There are many different reasons why a small business would choose to market their brand on Instagram.

To excel at Instagram for business, you will need to post quality images. It helps if you have someone on your team with photography skills or at least a creative eye for detail.

Using relevant and popular hashtags on your posts is a great way to expand your reach on the platform. Holding an Instagram contest can be another effective way to expand your reach on the platform.

Now that Instagram is owned by Facebook, you are able to enjoy the benefits of Facebook’s ad platform for this social media channel as well. You can target specific groups of people with your Instagram ads.

If you need help with Instagram ads, we also provide Instagram advertising services to help you get more out of your online ad budget.

While Twitter can be great for short-form content, it isn’t the best platform for every business. If your business is highly visual, you may want to spend time elsewhere.

Ultimately, Twitter is one of the best platforms for quickly spreading the word about your business. Relevant hashtags can help you boost visibility. And when other users re-tweet your content, you can reach even more users.

But if you use this platform, it’s important that you find a balance between branded content, third-party shares, and re-tweeting content from other users.

Need help getting started with your Twitter account? Learn more about our Twitter Marketing Services.

Pinterest Marketing

Pinterest is another visually oriented social media platform. It allows users to create visual digital bulletin boards and organize them into different categories.

You may be wondering, how does this help me find answer to which social media should I use?

Well, if you have a visual brand or operate in one of the niche industries that Pinterest caters to then this social media platform may be perfect for helping you connect with and engage your audience.


Let’s start with the basic demographics. Pinterest has 317 million unique monthly users, making it a great place to reach new consumers. There is an equal distribution between ages, but active Pinterest users are predominately female. Millennials also use Pinterest as much as they do Instagram. So if your audience is primarily female millennials, this may be a great place to spend your time.

  • do-it-yourself projects
  • fashion
  • beauty
  • weddings
  • travel
  • photography
  • exercise
  • food/recipes

If your brand is in one of these industries, you will find a large and active audience on Pinterest.

In fact, over 90% of Pinterest users plan purchases using the platform. That means that many users are in the decision phase of the buyer’s journey and ready to make a purchase. Making Pinterest ideal for B2C brands that are aiming to boost conversions.Since Pinterest users are looking for inspiration on what to buy, there’s a good chance that these consumers are in the decision phases of the buyer’s journey.

One of the best features on Pinterest for business is the Rich Pin. Rich Pins allow brands to add additional information to their pins, such as product details or location maps. This feature puts the metadata on the pin itself, helping pinners learn more about the products they love. Rich Pins make it easy for consumers to get the information they need about your products and take the next step toward purchase.

Pinterest also has promoted pins, which are essentially ads that users can click on to purchase certain products. Much like Instagram, these ads appear as native content in the user’s feed when they search for relevant terms.

LinkedIn Marketing

LinkedIn is an effective social media platform for B2B businesses that are looking to expand their reach and build relationships with leads. With 260 million monthly users, LinkedIn is the most popular professional networking platform.


Not only is it the ideal place to find and engage your leads, but it’s also the best spot for recruiting new talent, building your reputation as an industry leader, and promoting your business in general.These stats show just how powerful LinkedIn can be as a tool for marketing your business.

Since LinkedIn was developed as a professional social network, users on this platform expect to engage with other businesses and connect with other professionals.

The majority of LinkedIn members (80%) want to engage with brands to help them make smarter purchasing decisions.


LinkedIn is also the ideal channel for building authority in your industry. You can share content from your own blog or site on LinkedIn or publish content directly on the platform. This offers a great opportunity to share your ideas and insights with leads, customers, and others in your industry.

LinkedIn ads help you reach a more professional and educated audience of high-level executives and other decision makers. With LinkedIn ads, you can target by occupation, job title, industry, location, and more.

Which Social Media Should I Use?

Now that you know all about the different social media channels that you can use for your marketing, it’s time to answer the question

which social media should I use? In short, the answer to this will depend on which channels your target audience use most often and which social media platforms offer the greatest benefits to your brand.

To get started narrowing down your choices, ask yourself the following questions:

  • Which social media channels are my audience on?
  • Where is my audience most active?
  • Which social channels does my audience use for search?

It is best to know which social media channels make the most sense for you. Then you’ll have your answer to “which social media should I use?”

Though you may want to invest in more than one channel, you shouldn’t try to be all places at once. This is a surefire way to burn through your budget and spread your team too thin.

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