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Instagram celebrates it’s 10th birthday anniversary (end of it’s first decade) and has released new features to celebrate this occasion.

The features included in this release are Stories Map which was previously removed in 2016, a range of colors and designs of the app’s icon to best suit your mobile theme, an in-stream shopping for IGTV which reflects as a new shopping bag icon added to IGTV videos when shopping tags are applied by the creator.


Instagram Stories Map

The stories map provides a private look at the location an Instagram story is posted from (when you have used a location sticker over the past three years).


The release of a range of app icons align with the iOS-14-inspired trend of customized home screens which users were seen posting screenshots of their new iPhone layouts.


New usage insights and overview of the app’s history and growth statistics were also shared by the networking tool.

Instagram shared that;

  1. An average user sends 3X more DMs than comments.
  2. 900 million emoji reactions are sent within the app each day.
  3. 50% of Instagram users watch a video in-app everyday.
  4. KPOP is the most talked about music genre among Instagram users.
  5. More than a million posts mentioning “meme” are shared daily.


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