Instagram ranks among the best social media platforms that engage its users on a visual level. If you are interested in creating a reciprocal connection, Instagram is where you need to be.
By creating an interactive link in your business bio, you are likely to attract interested people. Portraying a positive image of your business in your posts is critical to its success on such a social media platform where millions of users are active daily.
With the very limited space on Instagram, grabbing someone’s attention demands that you craft a catchy bio for your business.
The visual nature of Instagram makes it the best platform to promote physical products for most e-commerce stores. Most stores actually have it as their primary social channel. As such, keeping your company’s bio original and engaging is important.
The bio is obviously the first thing that people see when they come across an Instagram account. Considering the limited space on Instagram to grab attention, creating an attractive bio will give you the best shot of attracting potential customers for your business.
Another reason is to bring out the image of your company and hence brand growth. Tell Instagram users what your business deals in or does. This establishes a powerful first connection with users and thereby persuades them to follow you instantly.
A killer business bio will also express your company’s personality. This automatically prompts your potential customers to join your circle.
Before writing a perfect bio, you need to understand what it entails.
From here, you can polish each component to make sure your followers know who you are and what you’re about.
• Profile Photo
This awakens the visual senses in the users visiting your page. A profile photo should, however, be relevant to your business. This could be a product photo or the company logo. Whichever it is, it needs to be attractive, both on your profile and when minimized in the feed.
You could also have a verified badge on your profile photo. This is common with celebrities for the sake of confirming that they are the original holder of the account.
This appears at the top of the profile page. Through the username, other users can tag you. It is searchable on the Instagram search field and naming it carefully is important.
Instagram gives you a maximum of 150 characters to summarize your company and its activities. This is where you choose your words wisely to sum up the details of your company.
This is the place where you can directly link your website, which is still in the bio. Here, you can actively involve your users since they can visit your company website through your Instagram bio.
Whenever you add your email address on your bio, an Email button is generated on your profile. This information appears below all the other information. When a user clicks on the Email button, the Instagram app prompts them to open their default mail app on their phone.
Entering the full address of your business will help customers locate you easily. This applies if your business has a permanent location.
Adding a phone number is an alternative to show your company’s contact information on your profile. Whenever a user clicks this button, it prompts them to directly call the company.
Below are 6 hacks to craft the best Instagram bio for your business:
1. Write Appropriate CTAs
You could also call them Call-To-Action. Possibly the most important part of your Instagram bio.
They can be divided into the homepage, landing page, and the social shopping page. Proper CTAs direct users to a business’ social shopping page.
An amazing digital marketing strategy, right?
It is highly recommended that you direct users to custom landing pages.
2. Add Hashtags to Your Bio
This is a new future that Instagram introduced. This opens up possibilities for the digital marketers. Adding a linked hashtag to your Instagram bio directs other users to specific campaigns, even without searching for them.
By tapping that hashtag in the bio, you can see the relevant posts about a particular company. Hashtags do more than just leveraging user-generated content. They create communities of users with a common goal and taste.
The right hashtags will help you draw an audience to connect with your brand. This gives them an opportunity to engage in your conversation.
3. Provide the Important Company Information
Your Instagram bio should be the place where you provide only the important company information. In this limited Instagram space, you should be brief and ensure that the information is accurate and clear.
This is where you place your company’s physical location and its contacts.
4. Use Emojis to Show Personality
This works the magic of adding the visual effect to the rather plain text. Emojis can be used to emphasize your description and show your brand’s personality at the same time.
Placing emojis, however, requires strategy such that you only reinforce the relevant information. The use of emojis may not apply to all brands. Again, always consider your audience. Refrain from using emojis that don’t add value to your bio.
Some of the most appropriate emojis to use are:
The earth emoji to indicate a global reach of the brand
The heart emoji, which shows the joy and love a company wants their customers to have whenever they make a purchase
5. Keep the Bio Short
As earlier pointed out, stick to a maximum of 150 characters. Use these characters to come up with your CTA. This length of characters also gives you room to indicate key company information such as email and phone number.
6. Showcase New Promotional Offers
This is where you get your Instagram bio to promote your brand. This is an awesome way of getting the value of your bio space, isn’t it?
What’s interesting, you can do this on an ongoing basis. In the bio, you could also link an upcoming event such as a webinar or a support page you have to assist your customers to get started.
In a nutshell, your Instagram bio should foremost contain your store name. Don’t forget to restrict it to 150 characters.
Additionally, put a strong CTA to link your store to a social shopping page. You can also do this by adding a link to your best selling product.
Sauce up your bio info with emojis to bring out your brand’s personality. Branded hashtags are also vital in involving users in a campaign you are running.