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Do you know the best customer survey tools to get valuable feedback? The revolutionary benefits of digital marketing are grounded on the ability to gather and analyze a wealth of information. But the key to a successful business is keeping customers happy. In order to gauge their contentment, customer feedback is an essential part of the equation. To initiate effective communication, you need to offer the target audience channels through which they can voice their opinions. People love to be heard, and the fact that you are giving a considerable amount of importance to what they have to say only makes them feel more valued. And one of the best ways to do that is through customer surveys tools to get a valuable feedback

Best Customer Survey Tools to Get Valuable Feedback
Best Customer Survey Tools to Get Valuable Feedback

Surveys are basically a method of gathering information from a sample of people that helps to generalize the results of a larger population. Online customer survey questions are one of the most popular and cost-effective methods of conducting research. As a critical source of data and insights, they are a great way to gauge customer satisfaction. Not only do customer surveys provide essential feedback about your product or services, but they also offer key information on how you can tweak your digital marketing campaign.

Surveys cost time and money, so you want to gain the most out of them. To acquire quality data, you will need to plan the questions, distribution model, and the customer survey tools that is most suitable for you. Here are some of the best customer tools to get valuable feedback.


As a renowned name in the survey creation industry, it offers a unique platform where you can design a killer survey to align with your audience. The interface is extremely user-friendly, offering a variety of features, such as custom-designed themes, templates, reporting options, etc. Typeform helps gather information, streamlines internal team communication, captures leads, and much more. Used by the likes of Nike, Apple Inc., and Jumia, there’s really nothing more to say about how good it is. Typeform has several versions suitable for your needs, ranging from a free one and paid packages starting from N13,650 per month and upwards.

HubSpot Forms

This all-inclusive customer satisfaction survey tool helps businesses track and improve customer experience over time. Customer feedback is observed in a single dashboard so team members can monitor changes in customer satisfaction. More importantly, you can customize the appearance of your survey and choose the most appropriate delivery method to increase response rates. But now you can also further the management of customer relationships. HubSpot CRM is free, and HubSpot’s native forms tool is available in HubSpot CRM Free. Subscription rates start with Starter Tier, which is N19500 per month. But depending on the additional HubSpot services you require, prices will vary.


Launch your online survey with SurveyMonkey, whether it’s for market research, competitive analysis, customer/employee feedback, etc. Not only does it allow businesses to gather real-time results by reaching out to millions of respondents, but surveys can be customized to suit a specific target audience.

It’s user-friendly and flexible, making it a perfect tool to use. So if you are in search of a tool that can help create a survey within minutes, SurveyMonkey is the solution. While the basic plan is free, other pricing plans start from N14,430 per month and upwards.


This tool makes the most out of feedback. Now you can collect valuable information from any source and integrate it effortlessly into the core business applications. Moreover, feedback and insights can be shared across various departments in the organization, from collection to analysis to action.

There is a free version of SurveyGizmo. But the starting price for other plans is N9750/month/user and upwards.

The goal of surveys is to improve employee engagement and customer satisfaction. And you need to be thorough with survey research and analytics. But whether you choose to employ the services of a customer survey company or design one using any of the tools mentioned above, remember that the best survey is only as good as its design.

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