how to use facebook ads to target cold audience
How To Target Cold Audience With Facebook Ads
November 20, 2020
Google signs copyright agreement with French media for content used in search
Google Signs Copyright Agreements With French Media For Use of Content
November 23, 2020

Apple will be paying $113 million to settle allegations made by 34 states over its past behavior of slowing down older iPhones to extend their battery life.

According to the publication in Facebook of the Attorney General of Arizona, Mark Brnovich, Apple agreed to pay $113 million dollars to the 34 U.S. states to declare that the company intentionally concealed problems with the battery of some older iPhones.

Over $24million of this fee will go to the attorney’s offices representing California and 5 districts within the state.

The allegations claim that Apple wasn’t transparent about its iPhone battery problems that led to unexpected shutdown of the mobile devices.

Instead of disclosing the issue to consumers or replacing the batteries, it pushed a software update in December, 2016 that impacted the performance of the older iPhone models by slowing them down.

News of this practice got iPhone users upset, igniting what they called “batterygate”. Many believed it was an effort to encourage users to buy new iPhones.

The suit includes prosecutors from 33 other states seeking to hold the company responsible for the shutdown of the iPhone in 2017.

Apple did not admit to violating the law, but did agree to cooperate with prosecutors during the investigation.

”Big Tech companies must stop manipulating consumers and tell them the whole truth about their practices and products”, said Brnovich who helped to lead the investigation in the press release on Thursday.

The Tech Company did come up to say, “We know that some of you may feel Apple has let you down, we apologize. First and foremost, we have never and would never do anything to intentionally shorten the life of any Apple product or degrade the user experience to drive customer upgrades”.

In addition to paying states millions of dollars, Apple agreed to provide updates about iPhone battery health, performance and power management in its website or installation notes.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get a Free Quote