Instagram is currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users).
But with increased attention comes equivalent interest from brands, which means that while there are now more people to reach on the platform, and more ways to do so, you’re also going to be competing with other brands for space, and attention within the Instagram feed. Below are basic Instagram tips for you:
If you don’t know your core audience, you will end up making expensive mistakes no matter what marketing techniques you apply. So before you start working on creating and sharing amazing content on your Instagram account, you need to first find out what can deliver to your audience.
There are two steps to identifying your target audience before you apply other Instagram for business tips:
When you’re researching your audience and understanding them, you need to keep an eye on your goals. You should focus on finding an audience that meets the criteria so that you create the right content for them.
On Instagram, it’s about getting more exposure and building a stronger brand. And the first and the most obvious step to do this is to make your Instagram account a business profile. Even if your account was initially used for your personal activities, it’s different when you start using it for business.
Given that you’ve decided to use it to market your products and services, it only makes sense to go public with a business account because a private Instagram account just won’t cut it. It’ll not only set a wrong impression on people visiting your profile, but will also hinder your reach.
Being a business, you want your content to be seen when people conduct location searches or look up related hashtags. One of the reasons businesses use hashtags is to get more exposure and increase engagement.
If you are not sure about the status of your account, tap the “Switch to Business Profile” option in your account settings to turn your account into a public business account rather than a personal account. You will need to do this if you want to advertise on Instagram as well.
When it comes to leveraging the right Instagram for Business tips, you cannot ignore the importance of creating the right profile. Your business profile is the heart of your Instagram marketing activity, and it should help your brand reach your goals.
If the profile picture on your Instagram account is bad you won’t get the desired attention you need because Instagram is a visual platform, and the last thing you want is to use a profile image that doesn’t connect with your brand.
Keep in mind that your audience should get an instant understanding of who you are when they visit your profile. Being a business, you can choose to have any one following as your profile picture:
– Company Logo
– Company Logomark (logo with no words)
– Company Mascot
One of the most important Instagram for Business tips that you should keep in mind is to focus on providing value and staying creative at the same time. In other words, don’t make your Instagram account look salesy.
Think outside the box and try to represent your brand in the most creative ways possible. The visual content you post can showcase many different things that give your customers and prospects a closer look at your business.
For example, if you are running a graphic design service, you can take people behind the scenes and show them how your company gets designing work done. You can also showcase your company culture or informative content that keeps users updated.
The reason why you need clarity about your goals is because it they directly tie with the kind of content you publish. Brands in the past have failed to make the most of Instagram when their content strategy didn’t take goals into consideration.
Having a strong content strategy is very important in getting the desired result. That’s the only way you would be able to create a strong following and build a connection with your audience.
There are three important ways to generate a good content strategy that generates results:
Having a distinct content style can help your brand stand out from the crowd and consistently deliver value to your audience. You and your team should be clear on how your brand’s personality should shine through your content.
Unlike other major social networks like Facebook, hashtags play a huge role on Instagram when it comes to categorizing and organizing visual content. This allows users to find the right content at the right time. These simple yet effective tags make your content discoverable in more than one way.
Hashtags are of various kinds. Some of them being generic in nature such as #marketing, while others can get highly specific such as #contentmarketing101. Hashtags have their own life on Instagram, which has made them extremely important for a successful Instagram campaign. Without hashtags you won’t see the kind of engagement you want to see.
Given below are some tips to help you make the most of hashtags and get more exposure to your content: