Who doesn’t love themselves a good hack! Instagram is currently the home of so many business and brands and there are so many features and things you wouldn’t even believe you can do on the platform.
Instagram is consistently updating and releasing new features and development to help make user experience smooth for its users. As a marketer, staying abreast with these developments and updates is part of being a successful marketer on Instagram.
For this reason, we rounded up 30 hacks and features you might not know about.
These of course would depend on the current version of Instagram and the version you are using. Good thing is all items on the list are available for both mobile operating systems – Android and iOS.
Alright, let’s get right into it.
Search engines do not index Instagram photos and videos, but what they can do is to index your profile so that when people do a web search for things or niche topics related to your account, your profile has a shot at popping up as one of the results.
Your username and bio should contain keywords that reflect what your business is about. So if you are a baker, your username and handle should contain keywords such as “Bakery”, “Cakes” or whatever it is you bake.
Use hashtags in Stories to find new audiences. You can shrink them so they do not obstruct and are almost invisible. This increases your chance of getting on the explore page.
You can analyze the performance of these stories with hashtags in your “insights” and see how many people discovered you page from a given story.
Not exactly a hack or trick, or anything. Your profile photo should be your logo, this is an easy way to increase brand awareness. Your logo is your identity which sticks in the subconscious of people who have visited your profile. When these users see your logo elsewhere, they’ll be more likely to remember your business.
The explore tab is like a mini web magazine that sorts the entire Instagram community by topics and keywords such as “Beauty”, “Sport”, “Music”, “DIY”, “Style”, “Science” and a lot more.
Using these keywords in your Instagram posts, bio and name can expose your content to the people browsing these topics.
I’m sure you’ve probably seen a few Instagram profiles with cute looking fonts that stand out. You’ve probably been wondering why you don’t get that feature.
Well there is an easy way to do it. Well actually, there are two ways you can achieve that.
If you are using a desktop to edit your Instagram bio, then FontSpace might be the best option for you. It has a library of fonts you can download and copy into your bio in seconds.
There is no direct feature within Instagram to do this. But there is definitely a hack for it. To rearrange your highlights;
You can delete the newly added picture; the highlight still remains first on the row.
If you are using a business account, then you can turn your posts into Shoppable posts. With on tap on the post, viewers can see the price of each product in the image, and tap again to purchase.
An exciting thing about this is that you can turn these Shoppable posts into ads.
Unlike the old days when you’d just have to hope Instagram finds you worthy of a blue badge, now you can ask for it.
Requesting for verification doesn’t assure you will get verified. If you do send a request and get don’t get accepted, you’ll have to wait 30 days more to reapply.
If you have two separate accounts you are currently managing, say a business and personal account, then you would want to operate on both without having to log out of each to be on the other. Well, there’s a great feature for this.
You can log into 5 different accounts by just logging into one. This is the multi-account login feature.
You’ll be taken to a page where you’ll see the list of all the accounts you are logged into. Select the accounts you wish to.
Many times, you find yourself being tagged in posts you do not even know or content you do not support being tagged in. You can put an end to this by switching off automatic tagging.
You can stop viewing posts and stories from other users accounts by muting them.
Hashtags are godsend when getting your post out to reach more audiences. Some of us maximize the value of hashtags but wouldn’t want to let it get in the way of our posts.
To hide hashtags in stories, you can shrink the hashtags to an insignificant size. If the story is a video or photo, the hashtags can be pushed behind them where no one can see them. When you insert your hashtags, tap on the image or video you are posting on your story and it automatically comes before the hashtags.
A very easy way of hiding hashtags in your posts is by posting them as comments.
In managing a social media account, there are times of the day that are most appropriate to post for maximum reach and engagement. To make sure you stick to time, you can create your content and schedule them in advance.
Tools such as Hootsuite can help with this.
Just like highlights, you can also choose cover photos for your videos.
I sometimes use Instagram as my media cloud storage. If you are like me, then this feature is for you.
To view all your archived posts, hit the menu option on the top right on your profile page and select the ‘Archive’ option.
A great thing about archiving your post is that you keep the captions, hashtags, likes and comments on the post. And you can easily put the post back up on your profile.
You can do this using your saved collections.
Story highlights are there until you decide to remove them. You can create highlight covers for better organization, presentation and aesthetics of the page.
To add a highlight cover photo;
Nice thing about this is that the picture you choose as the highlight cover, doesn’t appear in the highlights.
iOS users can create auto-complete comments to respond to common questions.