In the ever expanding era of digitization, artificial intelligence is a term you might have come across, but what does it really mean and how can it improve your digital marketing efforts. According to Wikipedia, the term “artificial intelligence” is used to describe machines and computers that mimic “cognitive” functions that humans associate with other human minds, such as learning and problem-solving. Artificial intelligence is transforming dozens of industries. From finance to tech and retail, artificial intelligence is changing the way brands do business. For digital marketers, it’s changing the way they connect brands with their audiences.
In previous years, marketers were uncertain in applying artificial intelligence to their marketing strategies. But now, many successful brands have adopted it and use it within their marketing, with brands like Amazon and Spotify using AI systems successfully. For example, Amazon uses AI to show only relevant products to shoppers, based on previous searches, purchases and views. This can increase the likelihood that a shopper makes an initial purchase or becomes a repeat customer, with the personalized experience being highly sought after.
Rather than creating expensive forms of content or videos, AI-powered tools can help you create them. For example, tools like FlexClip video maker allow you to create and download high-quality videos without the need for a designer or technical skills. This means that if the audience data shows that you need to utilize videos, you’re able to do so quickly and easily. AI is can be used to curate content, as well as create it. For example, YouTube’s recommendation system provides suggestions for videos that users might be interested in based on their previous behaviour. Using a similar tool will allow you to suggest products or other forms of content that a website visitor may have an interest in based on how they interact with your site.
The following are some of the ways in which Artificial Intelligence immensely boost your digital marketing efforts.
With Artificial Intelligence, analyzing data points has become easier. You can display personalized content and offers to each and every individual prospect by analyzing their location, device, past interaction, demographics, etc. You also have the power to automate e-mail marketing and send regular push notifications to the prospects based on the micro-moments or their current interaction with your business.
When you have AMP, its contents automatically shows up in priority placement areas like the News Carousel. Having an AMP page means that you increase your chances of ranking on the top three search results of Google.
Artificial Intelligence is useful for data-focused content such as quarterly earnings reports, sports matches, and market data. For example, AI-powered tool called Acrolinx, helps you produce great content for your business. Major brands like Facebook, IBM, Microsoft, Nestle, and Caterpillar use AI to scale up their content.
Make use of statistical scorecards like Propensity models to identify prospects that are more likely to respond to an offer. It correlates customer characteristics with anticipated behaviors. For professionals, it is crucial to use AI in which you define your target audience and campaign objectives and the tool automatically recommends strategies to achieve the desired goals. Moreover, predictive analytics allows marketers to extract information from data and uses it to predict purchase trends and user behavior patterns. It will help you analyze large volumes of data so as to uncover the most impactful insights.
If you intend to create your own “ChatBot” or talent network, use Google Cloud AI. For many digital marketing professionals, this is a safe and seamless tool to use for large-scale artificially intelligent products and services. You can use a pre-trained model or customize your own on this cloud-based platform and easily integrate everything on your website.
This is one of the best tools for SEO teams, Market Brew helps SEO professionals understand the changing landscape of search engines. For the most part, changes on search engines can take up to 60 days to take effect, but with Market Brew’s new predictive services, you can update and change your ranking under 1.5 hours.
The future of AI in digital marketing when it comes to B2C is personalization. The ability for brands to personalize the kind of content users see and interact with is everything on the World Wide Web filled with competition. Emarsys is an AI-driven Omni channel platform that helps brands with personalization at scale. If you’re looking to heighten your user experience and drive sales with AI, this is the tool for you.
For all marketers and business owners looking to leverage AI for the email marketing strategy, Siftrock is the tool to use. Siftrock works as a marketing automation plug that can automatically replay and engage with your inbox, delivering specific messages to certain users.
If marketing segmentation is an avenue you’re looking to explore, Blueshift is a tool that tracks each individual customer and reports what marketing actions are best suited for them based on their interaction history. This will help your team drive sales and increase revenue with customized content.
Artificial intelligence is helping marketers become more productive by accomplishing tasks more efficiently. It is now more accessible for businesses, making it a valuable tool for digital marketers. It is unquestionable that AI largely influences the choices of your customers, helping to provide relevant recommendations and timely customer service. By choosing AI-powered solutions to their business problems, marketers and business owners are also saving money and much needed time.