In today’s post we are talking about best digital marketing tactics for your business. As you work on perfecting your digital marketing tactics, your goal is to select the tactics that are going to be the most effective for your business and then employ those digital marketing tactics in ways that eventually result in conversions. Below are some of the most popular digital marketing strategies, and practices that you can use as you implement your content marketing efforts.

Blog Posts

If your plan to use just a few of digital marketing tactics, blogging should be one of them. It is economical to set up and run a blog, and it takes very little technical know how to get started. However, this does not mean that you can simply jump in with both feet and get the results that you want. If you want a blog that results in subscribers, shares, and engagement, you have to do a lot of planning, and follow a few guidelines. Some of which includes the following:

• Never Write a Blog Post Without a Plan
• Know Who You Are Targeting on a Macro and Micro Level
• Think well about your publishing strategy
• Tell your readers what you think is up and coming in your industry, and what you think is a no good.

Social Media

I am sure social media advertising is not new to you, social media is the one sure way to get your products to your target customers and get feedback in real time. This is why more businesses now more than ever are becoming active on LinkedIn, Twitter, Instagram, Facebook, YouTube and other social media platforms. An active social media presence leads to brand familiarity, and that makes it easier to close deals when the time comes. Unfortunately, many social media marketing strategies for B2b don’t get the results people want, because not enough time is spent strategizing how to use the various social media platforms. A good social media strategy must include:

• A plan for using target keywords.
• Creation of a list of companies to specifically target for building sustainable relationships
• A social media strategy that will be married with existing marketing campaigns
• which tools will be used to create and promote posts
• the importance of knowing the purpose of each post (e.g.: establishing expertise, generating conversation, relationship building)

Videos

The usage of video content in B2B marketing is becoming more and more popular as people realize it’s potential to generate leads, boost SEO, and create engagement. However, in order to get the most benefit from video marketing there are a few guidelines you should follow:

• Each of your video should have a single purpose, it should be short, and it should get right to the point. Here are a few examples.
• Your video should introduce or demonstrate a new product.
• Your video should market directly to a specific organization or demographic.
• You must know who each video is going to target – your goals will be different depending on who will be watching your video.
• Also remember that the sweet spot for video length is between three and five minutes.
• Always invest in quality video production.

Mobile Apps

If you decide to create a mobile app or buy one from a developer, you can provide existing customers with a convenient and portable way to make purchases, research products and services and review orders. When everything works well, both you and your customers (potential and existing) will be glad the effort was made. If it doesn’t work well, you will have a costly and embarrassing mistake on your hands. Here are a few tips to ensuring your mobile app functions well.

• Make sure every step of the development process is thoroughly tested and do not put anything into production without Beta testing it with a selected group of consumers.
• Have a maintenance plan in place before deployment.
• Seek user feedback on the look and functionality of the app
• Develop for a true interactive experience
• Provide users with offline functionality
• Never limit your app to mobile users

FINALLY, As long as you know your customer and your brand, almost every one of the digital marketing tactics here can be utilized to expand knowledge or your brand, build relationships, and generate leads.