This post talks about tips to Improve your Digital Marketing Strategy, because the truth remains that your business growth partly depends on your ability to dominate your competition and claim the top seat in your industry’s online space.
In order to conquer your industry by being that go-to business, there are a number of things you must set out to achieve that range from better understanding your customers and providing them with the right content, to digging down at the strategic level with the help of a digital marketing agency that offers custom growth stacks for every client.
Online competitor research is one of many tasks that will help businesses tweak their digital marketing strategies. Ideally, this should be performed in the early stage of onboarding.
Whether you are about to take that first step to creating your digital footprint, or you’ve been up and running and just now starting to analyze your competition’s online presence, these tips will help you get solid insight into what your competitors are doing to improve their visibility and growth, and provide you with options to do something even better.
SEO refers to Search Engine Optimization. An SEO competitor is someone who organically ranks for the primary search phrases that pertain to your business. Compile a list of the main search phrases that pertain to your business, products and services. Then see who ranks for these terms. If a search result ranks for multiple search phrases then consider this your main competitor.
Additionally you can enter keywords and see who ranks, but keep in mind that buyer behavior has changed dramatically. This means most people use organic, natural language when searching for products and services.
Once you have defined your top SEO competitors you will want to check their backlink portfolio. Backlinks are valuable because, if the links are healthy, they help improve a site’s domain authority. However, if the links are poor quality the search engines can deem them as spam and you can drop in ranking or in some cases even get hit with a Google penalty. A healthy backlink should:
You can use tools like Open Site Explorer to check your competitor’s backlinks. Make a list of the strong ones, what domains these are, and then do a bit of research to see what their guidelines are for guest posts.
You will want to target the same domains for backlinks and any referring domain with a healthy presence that is relative to your industry.
Blogging is still a crucial component to Improve your Digital Marketing Strategy. First, determine if your competitor’s blog is full of uninspiring content stuffed with keywords, or if it focuses on hot industry topics that strive to resolve consumer needs. With recent improvements in mobile voice search and the increase in smart home searches, content created to address common concerns in natural language not only ranks well, but converts well too.
Remember that blogs serve more purposes than improving SEO. Good content will nurture and convert customers, continue to engage existing buyers, create brand awareness and differentiate you from similar businesses.
Find out what your competitors do well in their blogging strategy, and look for opportunities in their shortcomings. Be the expert voice in your industry and in time your visibility and online reputation will likely align.
Comprehending who your social media competitors are is vital to hitting your growth goals through a well-thought out digital marketing strategy. Having an active presence in social media is valuable because it:
There are a number of growth hacking strategies that can be performed using various social media platforms. These can be complex strategies that involve multiple personas engaging through automated software, or conversational strategies within groups.
When beginning to discover how your competitors appear in Facebook, Twitter and Instagram, consider using social mentioning tools like HootSuite. This platform not only allows you to see how often your competition posts content and how they engage with their customers but it also allows you to manage your own social media presence.
When evaluating your competition’s social media presence pay attention to the type of messages and articles that people like, and don’t like. You should also pinpoint the times of day when people engage the most with your competitors, and when buyers are less active.
Plan your content, your target audience, and your posting schedule based on what works best for your competition and make any necessary adjustments to streamline your engagement strategy.
Completing a comprehensive competitor analysis mission will give you data and insight into improving multiple sides of your digital marketing strategy, from making improvements to your SEO efforts to engaging with your buyers. Identifying the strengths and weaknesses within your industry’s players will help you position yourself to business dominance within your digital space.