Successful Social media management continues to play an increasingly important role in marketing because businesses have the opportunity to create a unique relationship with their target market. It’s important to utilize these platforms because they help increase brand awareness. However with so many different accounts, it can be a little overwhelming.
Before, businesses only needed one social media account to stay relevant. These days, 2-3 different social profiles or more are the new standard. One page for Facebook, Twitter, then maybe Instagram or Pinterest – there’s also Snapchat and of course LinkedIn, the list goes on.
Due to the rise in relevance, the best choice for many companies is to hire a social media marketing agency to assist in strategy and approach for maximum impact.
Regularly posting and engaging on these sites requires a lot of attention and for those just starting out, it can be a bit more overwhelming than anticipated. To help keep your business organized with all things social media, these rules will act as a guide to keep you posting and engaging in an organized manner:
Take some time at the beginning of the week to outline your posts. Decide what kind or type of posts you want to make each day and write it down. Make a list or a social media calendar to keep track of your ideas. Post about relatable news, industry trends, or fun facts to keep your profile diverse.
If you know there are holidays coming up (like Mother’s day), that are relevant to your audience, have the whole office do a shout out to their moms to show the fun and friendly side of your business. It’s important to plan these posts ahead of time because some ideas may take more effort than others, but remember to stay flexible as well!
Sometimes your business can’t afford to spend hours on each post for every platform. If that’s the case, you’ll need to choose one or two profiles you really want to focus on. Think about what you want to accomplish with your social media use and which platform will best support that goal.
Is there a particular look and feel your business is going for? Pinterest and Instagram are great for creating mood boards, which allow you to gain followers who share similar interests. Make your selection based on what objectives you want to reach.
Your other social media accounts are still important despite which ones you chose as your focus. Remember to show these pages some love as well on a weekly, if not daily basis. You can always recycle content from other pages or post about industry news. The point is to stay engaged and relevant, because every little bit helps increase your brand awareness.
Once you have your outline and you have chosen your focuses, the next questions are when and how many times a day? Each platform has a different frequency when it comes to posting and each platform has different rush hours.
Some social media management sites only require one post a day, whereas others like Twitter have an average of 10 posts a day. These channels get busy at specific times in the day and you want to be active at those times to increase your visibility.
Engagement, as a best practice, is true for all platforms. Show your audience that you are active on your pages by commenting, liking, sharing, and reacting to other status and posts. By doing so, you will be increasing your visibility and connecting with your followers. Engagement on social media is fun and doesn’t take much time.
Take a break from other responsibilities and say hello to some of your new followers by liking one of their relevant posts or by tagging them and simply saying thank you.
After you have taken a bunch of classes and tried new food, have conversations with your staff about what they thought. What did they think was interesting? What do they think consumers will find interesting? Have a place where all the ideas go.
This can be online, or if you prefer something a little more old school, try an inspiration board. Add photos and quotes that you like and are relevant to your industry. Tell your employees to write down ideas they might have.
If you saw an ad campaign that really resonated with you, write down why you liked it so much. If there was a YouTube Ad video you enjoyed and you remembered it, what made it memorable? You never know what these ideas could lead to, and it’s always better to have them written down.