Today’s blog post is about 5 E-commerce tips to boost sales. All potential entrepreneurs’ vision is to develop a huge customer base, initiate a ton of sales and develop a successful business, but how do you do that? This can be done with time, and lots of it. If it was easy to start an e-commerce business and generate 6 figures, everyone would be doing it. The whole process of getting your business up off the group and sustaining its progression is an extremely tedious task if done correctly, but the rewards that come as a result of your hard work are invaluable.
Increasing your sales can’t come first, it has to happen together with the 5 E-commerce tips and tricks provided in this article, but it all comes down to the initial value you provide to your consumers.
A lot of people are going to visit a site that looks trustworthy, no one wants to put their personal information at risk, would you? One of the most effective things you can do is display a ‘Secure’ icon at the beginning of your URL when visitors appear on your site. Doing so will instill confidence in customers’ minds, putting them at ease and allowing them to focus on the product/service you have offer.
Cyber security is of great concern to consumers and the Nigerian government, Google alone receives approximately 40,000 searches every second, so how are you meant to separate the safe sites from the risky? A strong reputation helps, but being approved by security companies like PayPal, and other major firms is a great place to start and will make a real difference.
Going incognito and posing as a consumer will allow you to join industry and competitor based groups that are full of potential customers. Now, the objective is not to promote your business, but to gather consumer research like behavioral patterns that analytics can’t identify. Whatever industry you operate in, you chose it initially, meaning you are passionate about it. So basically, you are just exploring your interests further.
It’s a bit sneaky, but you will gather high-quality research that is key to your business’ performance.
It has been mentioned a lot that video content marketing is the way forward, and everyone is right, 68% of consumers prefer videos over text content but what type of video? Including a physical human being in a video ad is going to make it more relatable for consumers.
Well, most people experience a hectic environment almost every day and would kill to escape from it all if possible for just 5 minutes (relatable right). A video advert in your 5 e-commerce tips really doesn’t have to be complicated, simply including a human increases the level of purpose a product may hold.
Proposing a reward to those who refer a friend is another great incentive for customers to promote your business for you. Whether the reward is a 10, 20 or 30 percent discount, its value that your customers receive for doing next to nothing. Creating convenient strategies like this, that contain value for your business and the consumer, requires little work but can be extremely rewarding.
Providing an incentive for customers to visit your website every day can really help you sell more products. Adding an extra tab to your website that allows a customer to enter their email for the chance to be entered into a daily raffle builds your mailing list, website traffic, social media engagement and a whole lot more. In the process of visiting your site to view the daily raffle results, carefully positioned products can catch the eye of your visitors and increase the chance of an additional sale.
This requires a little work but is an effective strategy to increase your sales in the short and long term.
As an entrepreneur, it is important to recognize some of the long term ways to generate sales and function sustainably. You must do things differently, or you won’t exceed your competitors or achieve your business objectives. This 5 unique marketing tips should help in optimizing your e-commerce sales.