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Digital marketing ideas you should consider during COVID-19

COVID-19 has affected businesses around the globe. We are in a state of recession and everything seems like a big challenge. While most parts of the world are in lockdown, the online platform is still accessible. So, it’s not an end for internet marketing. Hiring a digital marketing agency in Nigeria can help you make a lasting impact on the web. Well, there is a lot you can do. The following ideas can help you big time. 

Connect with your audience on social media

This coronavirus pandemic is a challenging time for all of us. It’s something we never imagined and it’s hard to live a life like this. Well, we need to respect the social distancing rules and stay in quarantine. In spite of all this, it’s not an end for your business. This is a good time to show empathy and develop a connection with your customers. With most brands following an emphasis on sales, it’s a good time to stand out. Let your customers know that you are standing with them during these challenging times. Reach out to your customers on social media and provide them with valuable updates. This will bring a sense of trust in your customers and they’ll know that you care about them. 

Make sure you are visible online

Almost everyone is online these days. With most people in lockdown, the web presence is shooting up like never before. People are active everywhere be it social media or other websites. So, it’s high time that you should be visible online. It’s not the time to hide. Instead, you should use this opportunity to connect with the audience. Make sure you are using the right search engine optimization (SEO) techniques to rank higher on the search results. It’s time you should rise above your competitors and pitch your brand higher. 

Be prepared for bounce back surge

This coronavirus pandemic will slow down in the upcoming months just like it did in China. When that happens, consumer habits will stabilize. So, make sure you don’t stop your optimization because in SEO, whatever you do now creates a visible impact after two months. It’s more of a long-term strategy. If you stop your SEO campaign now, it will harm your business two months later. You should follow a strategy that prepares you for the future. So, make sure you invest your efforts in SEO to continue driving results for your business. 

Launch new offers

During the challenging time of COVID-19, consumer spending habits have changed. There is surely cash crunk and people are looking for ways to save money. Well, this doesn’t translate to a challenge for your business. Instead, try to help your customers by providing lucrative offers and discounts. Most people are especially looking for good deals online. So, make sure you have their attention during this tough time. This strategy ensures there is a regular revenue flow and your business doesn’t run into any losses. Reach out to your customers through social and pay per click advertising. You can directly communicate with them about your offers and drive a response from them. 

Local SEO is highly relevant now

We are not allowed to travel or hang out these days. So, everyone is looking for services that are in close vicinity. So, it’s high time that your business uses the right local SEO tactics to drive a response from the customers. You should optimize your business for ‘near me’ searches. This ensures people find you easily and show an active interest in your products. This is also a good time to concentrate on reviews. They are more valid now than ever. Make sure your business has positive reviews and ratings because people have time to analyze now. Any negative comment can have a grave impact on your business. Make sure your online reputation management works hard to leave a positive impact online. If a customer is satisfied, he or she will be more willing to rate your business higher and leave positive reviews. 

Don’t make a panic move

You must have heard about people flocking to stores and stocking up the essentials like crazy. Now, that’s panic buying and one should completely avoid it. As a business owner, that’s not how you should react. Taking a panic move can be disastrous for your business because it involves taking decision without any prior thought and logic. Would you like to run in losses just because you take an unplanned step? Obviously, nobody wants that. You should follow the right strategy during these challenging times. Pay attention to the metrics and user data. This will help you figure out a solution that works. With this shift in the economy, you should take sensible and calculated decisions because that’s the need of the hour. 

Finish your to-do list

Most workplaces are closed now, which means you’ll save up some extra time. Use this opportunity to ramp up things. Your website might need a new design or there might be some changes which were due earlier but you couldn’t implement them then. Now is a good time to take care of that. It’s also a good time to do a CRO audit of the website to check if your CTAs are driving customers to your business. Along with that, an SEO audit is also a great idea. It will let you know if your optimization strategies are up to the mark. Follow these steps with the right changes to ensure your business is working in the best capacity. 

Hire an expert

If you are finding it a challenge to find the best marketing strategies for your business, hiring a digital marketing agency in Nigeria can do wonders for your business. The experts have the knowledge and experience to provide you with the best strategies. They are aware of the market trends and can help you build an influential presence online. Just make sure you select the right experts to get visible results. Spend some time researching the right company and educate them about your goals. If they provide a satisfactory response, you can go ahead and hire them. 

These ideas will surely bring a positive change to your business. Use this increased online presence to drive the audience towards your business. It’s surely a challenge to remain functional during this pandemic but the internet is still functioning and that means we shouldn’t stop no matter what happens. Build your presence with these marketing tips and keep the revenue flowing for your company. Growth is the only option you have and it’s time that you realize it.

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