Tips to Use Instagram Hashtags for Your Business

Did you begin your 2020 by starting a new business? Great! So now you are probably looking to increase your brand engagement. Right now, Instagram is one of the most used social media platforms. And can be a great tool to market your brand. But before you think further, I have some good and bad news for you. The bad news is that even though technology and social media have made it easier for brands to increase their visibility. The same ease of access is the reason why visibility on social media platforms like Instagram can be a hassle to achieve and require professional help. And the good news? Well, you can hire these professionals very easily. There are several Instagram promotion companies in Nigeria that can boost your visibility and business on this visual platform.

While these companies can give you the right promotion, you can also do your part by correctly using the promotion tools already available on Instagram. One of these tools is Instagram Hashtags.

How do Instagram Hashtags work?

Instagram Hashtags and Google keywords are actually close cousins. They work in a similar way and for a similar purpose. When you use hashtags on your posts, stories or IGTV, it actually helps with visibility by putting your post on various searches. And if your luck works, the Instagram algorithm may actually place your post on the top. So in the end, it is all about ranking and visibility. 

Do you need Hashtags?

Well, if you are a business and wish to widen your reach and customer base. Then my answer is a big Yes. 

Using no hashtags will keep your post available for only a smaller audience. And one that related to your followers. But with hashtags, you simply increase your audience and chances of getting discovered.

Now you know that hashtags can work wonders for your business on Instagram. But then you cannot depend on hit and trial or use hundreds of hashtags for one post. So how do your use Instagram Hashtags successfully? Here are some tips.

 Number of Hashtags

Now if you are using hashtags for your Instagram posts, do not crowd your posts with just hashtags. Your golden number can be anywhere from 5 to 30.  Now don’t go about thinking that the more the merrier. If you go beyond 30, your hashtags may not even work. Also, it’s not just about the number of Hashtags, you must use ones that actually complement your post and brand image.

 Do your research

Even with hashtags, it is not about quantity but quality. It’s important to do some research before using hashtags. Look for the popularity of hashtags. But, also stay related to your content. Research about your target audience, their interests and then use similar hashtags. For example, use hashtags related to your niche, geography or industry. The best way to research is to look at your popular competitor’s posts. 

 Don’t go after numbers

Let me reemphasize, it is not about quantity but quality. Using a very popular hashtag does not mean instant visibility for you. Because the more popular a hashtag is, the more concentrated it is. In simple words, your post may not make it to the top as there is more competition. 

  Use hashtags strategically

Yes. even hashtags can be used strategically. Don’t focus on using only the popular ones. Rather use moderately poplar and niche-specific hashtags as well. Because with popular hashtags, time is valuable. So you get visibility for a few seconds or minutes and then your post is replaced by newer posts. But, if your use moderately popular hashtags as well, you still get enough visibility.

So while you can use Instagram Hashtags on your own, it is also important to involve professionals for more brand engagement. Especially when you are a startup. Get in touch with an Instagram promotion company in Nigeria and see your business flourish.