YouTube is one of the biggest social platforms and your business on the platform is a very great opportunity to get on the face of new people everyday. So as a small business you should find new ways of getting your products and services in front of people everyday.
When it comes to marketing on social media, video tends to grab more attention of potential clients/customers and it converts faster if you have a very good story line that makes people glued to the content they are viewing.
Here are 6 reasons why your business should leverage on YouTube to grow their business:
When you search on Google you will notice that videos appear often on the google search results. This just shows the importance of video in marketing lately. As a business try utilizing YouTube as part of your marketing strategy to reach more customers who search on google.
Your business can leverage on this by writing high quality articles on your site and create videos on YouTube. The more google sees your site to be authoritative the more your business will rank high on the search results.
Statistically, 60% of searchers looking for a new business click on the first 3 results on google with over 90% click on the first 10 organic results.
This is one great benefit of YouTube, as long as you keep creating content on the platform it opens the door to more new visitors who might probable have never seen your business on any other social platform.
You can reach out to people with different languages as yourself with different needs. But if you are able to include closed-captions to your videos you can reach new audiences.
Research shows that videos with closed-captions get 5% more views and subscribers than those without and most people who watch videos with closed-captions don’t have hearing impairments.
The only thing stopping businesses from having a YouTube channel is themselves. Marketers are walking around daily with smart phones with great camera’s in their pockets but aren’t using that opportunity to it’s full advantage. So budget and resources should’t be an issue now
Studies have shown that 83% of marketers would increase their reliance on video marketing as a strategy if it weren’t for restraints such as time, resources and budget. But getting started with video is likely much easier than you think.
With YouTube for business you have the chance to re-purpose your content which you have already without getting to spend money or more time in creating a new content.
This is an effective form of content marketing whereby you can reach an audience that will love that particular kind of content. New visitors can always come back to old content on you channel and still find great value.
When it comes to content marketing, Videos convert better than texts, even most social media platforms such as Instagram are pushing videos more to audiences as never before.
It is gathered that by 2022, that videos online would make up to 82% of all consumer internet traffic, which would be 15 times more traffic than in 2017.
Viewers get to remember a video that they watched than a text or an article they read online. 72% of customers would rather learn about a product or service by way of video than alternatives like text or infographics. And due to videos being so effective, it is easily shared by individuals to their friends or family. (Videos get more shares than texts/images)
This should be the biggest advantage of YouTube, which is being able to target a particular audience on the platform and you only pay for engaged views.
With Google Adwords for video you can advertise your videos to people who are likely to like your content and because it is laser-focused the customers you target are likely to watch and subscribe.
Your ad only gets charged for if only the viewers watches at least 30 seconds of the video, so if they do not watch at least 30 seconds, you don’t get to pay a dime.
So if you can get someone to watch 2-3 of the videos on your channel, the likelihood for them to subscribe is very high which on the long run you get to make money from adsense for video.
With all these listed you can see that YouTube is a great platform to grow your business. You just have to take out your time and get accustomed to how the platform works. But trust me it is worth the time.
If you are looking for a social media agency to handle the growth of your business on YouTube, you can email us on ; firstname.lastname@example.org or send us a dm on Instagram @beta.socials