Traffic! Businesses that are in the online marketing world comprehensively understand how important this word is. They are constantly working on getting more visitors to their sites.
Over the past few years, the popularity of social media channels such as Facebook, YouTube, etc. has grown worldwide. If you’re struggling to get site visitors, hiring the biggest social media agency in Nigeria can help you achieve your traffic-related goals quickly.
But, the question is—how to use social media channels for traffic boosting purposes? Read on for more details.
Increasing Site Traffic Using Social Media
Complete Your Profile
Do you remember, when did you visit a social media page of a business? What was the first thing you checked?
Update your profile. Give information about what you do, your services, since when have you been operating your business, etc. However, you can put the link of your site in the bio.
Social media generates about 31% of all referral traffic, thus it’s a great way to tell your potential customers a little about your business and get them in your site.
Post Relevant Content Only
It’s important to share high-quality, relevant content on your social media channels. If visitors like what you post, they will try to learn more about you and are more likely to click your site, and purchase your products and services.
Always prefer sharing visual content because it’s 40 times more likely to get shared on social media platforms. And, tweets containing images receive about 150% more retweets than those without images.
Examples of visual content are—graphs, infographics, GIFs, videos, and animations. If you post these contents, visitors are more likely to click on your page and share it themselves.
Share Your Blog Posts
You create high-quality blogs regularly, but do they get enough traffic? Maybe not. If your posts don’t reach your target audience, your job isn’t done. Social media channels allow you to share your blog posts and increase your site traffic.
So, make habit of sharing the posts after you publish them on your website. Create a social media schedule and promote your new as well as old content. You need not do hard work for that by handling everything manually. Use tools like Buffer and Social Jukebox instead.
However, you can repurpose your blog posts to make the maximum use out of them. There can be various options for that-
Post on the Right Time
What’re the best times to post on social media channels—Facebook, Instagram, Twitter, and Youtube? The answer is when your audience is active. This will help you get maximum site visits, likes, comments, and shares.
However, the peak times of social media may vary from industry to industry. You can initially follow the general guidelines and adjust your social media schedule based on the performance of your posts.
Make Your Content Easy-to-Share
What do you do when you like something? Yes, you get it right. You share with others. Your audience does the same. On your site blog, add a social media sharing option, encouraging visitors to share your posts on their social media channels. This way, your posts will get more visitors, thus increasing leads.
Covering it up—social media allows you to share your posts with thousands of potential customers, thus increasing your blog views and traffic. To get maximum benefits from your social media channels, make sure you share high-quality, relevant content. Make your content easy to share and post content when your audience is active to get maximum likes, shares, and comments.
Struggling to make a perfect social media strategy? Hire the biggest social media agency in Nigeria.
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