Being in the online marketing world, you already know how important achieving a high ranking in SERPs is. Improving SEO ranking isn’t an easy task. By hiring a reputed digital marketing agency in Nigeria, you can easily increase your visitor count and leads. However, there’re some simple search engine optimization techniques that can help you boost ranking and stay ahead of your competitors. Read on to learn more about the topic.
Content is king. High-quality, engaging content not only increase your visitor count but also your ranking in search engines. If your site provides useful content, visitors will stay longer on it, and make purchases as well. On the other hand, if your content isn’t relevant to the visitors’ queries, they will leave your site.
Always do a comprehensive research to know your audience, what they love, and what’re the major problems they’re experiencing, and create your blog posts accordingly.
Don’t forget to consider the length of the content. A recent research shows that content between 2000 to 2500 words is more likely to rank the highest in SERPs.
Do you want to visit a site that takes more than 10 seconds to load? Of course not! If you can’t wait, why would your visitors wait to get what they want?
Interestingly, Google and other top search engines consider page-loading speed as an important site ranking factor. If your site speed is low, your visitors will visit and leave your site instantly. This will increase your bounce rate, thus hurting the SEO ranking.
There’re various ways to increase site speed such as—optimizing images, uninstalling unnecessary plugins, and minimizing redirects.
Formatting your content is necessary. The aim is to improve user experience and help visitors understand the message you’re trying to convey easily. Thus, your readers will spend time on your site, which is a signal to search engines that it provides relevant information.
The hierarchy goes from H1-H6. H1 is the main tag, which tells what your page is all about. Tages H2-H6 are optional and are for formatting the content. It’s good to use your target keywords in the tags, which will make your content searchable by the search engines.
Using WordPress, it’s easier to use header tags, and improve user experience SEO ranking of your site.
It always feels bad when you see a 404 error after clicking a link. Isn’t it?
Broken links can affect your search engine ranking. So, make sure you check and fix them regularly. How can you do that? Well, you need not go through each page of your site. There’re many tools for checking broken links, such as- Screaming Frog SEO Spider, Google Webmaster, and W3C Link Checker.
Linking your site to other relevant sites is important. This helps your visitors to get in-depth information related to their queries.
When linking, make sure you choose high-authority sites, which increase the relevancy of your content. It’s believed that creating outbound links can help in improving SEO ranking.
However, creating excessive outbound links isn’t necessary. It can make your content hard to get through and may hurt your search engine ranking as well.
Wrapping it up—Achieving a high ranking in SERPs is important as it helps you to get found and increase traffic, thus sales. Some of the simple steps to boost your search engine ranking are—posting high-quality content, building links on high-authority sites, header tags, improving page speed, and fixing broken links.
To get professional help regarding improving SEO ranking, hire a reputable digital marketing agency in Nigeria.