Instagram is taking away a lot of fun from the hands away from a lot of people; plus it is ready to kill the influencer industry.
They are taking away our power of showing off on the social media platform, “I’ve got these many likes”. The tests are out, and the results are pouring in; people are not happy.
As per first results, people are not confused at all, either they love it, or they hate it, no mid paths here.
But how it is going to affect your business? First, understand what is happening? If the test’s results are positive, your followers will not be able to see the number of likes on your post. But, you will be able to see the likes of your post yourself.
There are more than 25 million+ business profiles on Instagram.
More than 2 million advertisers use Instagram for promotions, and 60% of the people discover new products on Insta.
Above 200 million-plus users visit one business page at least daily. 80% of the people increase in time spent watching videos on Insta.
As per Instagram, ⅓ of the most viewed stories are promotional and are from a business or by a big company.
You can say this stat is quite evident as, companies splash the cash on making videos these days, but many of them fail too.
The reason behind this weird new practice of Instagram is to make society and Instagram itself a better place.
“We want your followers to focus on what you share, not how many likes your post gets…” wrote Instagram in the announcement post.
This testing is already going on in countries like Japan, Italy, New Zealand, Brazil, Ireland, Canada and Australia.
Most of the parents are liking this initiative of Instagram as the world has witnessed what stupid things teens do to get likes on social media.
When social media ruined childhood for many, it also has given jobs to many. The influencer market is one such example.
Viral or famous people, in other words, collaborate with brands to promote them via social media posts.
They earn money according to the likes they get on their posts. With this new “like hiding” rule of Instagram, this market might go down the gutter.
Some people are suggesting the suitable old, screenshot and post method. But, with rising likes, when to take a screenshot will be quite a task to decide.
See, Social Media Optimisation is somewhat a very similar market to the influencer one. SMO experts are paying bills by comparing new likes to old likes technique.
This is how new companies approach a person when companies do not see likes on a post, how are they going to decide, which one is the best?
Every Instagram promotion company in Nigeria should start a little homework on the matter because the bomb is ticked off.
The change is coming, and we all will have to face the consequences of it.