Getting more followers on Instagram in 2019 is tougher especially with over 1 Billion monthly users now on Instagram worldwide, growing your followers has become more difficult compared to two years ago when the platform was a bit easier to get around.
So if you are new to Instagram and looking for the smartest way to get followers now in this competitive platform we are sharing 7 ways you can reach your target audience and grow your followers in 2019.
Your Instagram feed is the first opportunity to for people to follow your and begin to scroll through your page, When someone visits your Instagram profile, they will decide in seconds whether or not to follow your business. How do they make that decision? By quickly scrolling through your feed, reading your bio, or clicking on your stories highlights.
So if you want to convert those new Instagram visitors to followers firstly you need to have a great Instagram bio, a good profile photo and engaging story highlights.
In 2019 Instagram aesthetics are no longer a new trend on Instagram, with most businesses leveraging on this to make their pages appealing to new followers. So whether you’re posting on Instagram Stories, publishing an IGTV video, or creating highlights for your profile page, you need to make sure everything aligns with and represents your overall branding and Instagram aesthetic.
it’s been a huge 2019 already with the launch of more features like GIF’S, music, shopping stickers, polls, questions and more.
Instagram Stories appear on the Instagram Explore page, which means that people who don’t even follow you can still find and watch your stories.
And if they like what they see, they might even tap follow on your profile!
But besides appearing on the Explore page, your story can also appear in the stories for different locations and hashtags!
When your story is added to a location’s story, you’ll usually receive a notification from Instagram. When a photo or video from your story is visible on a hashtag or location page, you’ll see the name of that page when you look at who’s seen your story.
If you go to your Instagram Explore page, you’ll see the live story for the current city you’re in – but your story only has the chance to be added to this if you add a location sticker to your Instagram Stories. So you don’t want to miss out on that opportunity to be in front of new audiences!
You can also “hack” Instagram by adding hashtags and then hiding them by reducing the font size, using the same color as the background of your image, or adding a GIF or sticker on top of the hashtags.
In 2019, people want to follow accounts that they can relate to, regardless of whether that’s a brand, influencers, or person they went to high school with.
It’s important to make your Instagram account as personable and relatable as possible, and really show off what your business and brand is all about if you want to get more Instagram followers.
As we all know that Instagram is a very competitive place for brands especially new ones, but by presenting the right ads to new audiences you can build your followers.
So when running the Instagram ads you have to target the right audience, in which Instagram does all the hard work for you by helping you target based on location and demography, age, interest and gender.
The most important factor is using the right content that would get the attention of your potential followers. So take out time to know if your audience loves images, video content or if Instagram stories drives more engagement.
Cross-promoting your Instagram content on other channels is a really easy way to guide your existing followers to your Instagram page (where they’re likely to tap follow as they already know your brand!) or introduce yourself to new audiences if they’ve found you from a different platform.
If you want to get more Instagram followers, it’s time to think about your Instagram strategy as a part of your wider marketing efforts and look at how you can grow outside of the Instagram app.
Instead, think about how your other marketing channels — like your website, email newsletter, Twitter, Facebook, and YouTube — can lead your audience to your Instagram page.
As a growing business, collaborating with like minded brands like yours with a lot more audience will also help increase yours over time.
When a new Instagram user discovers your profile through the collaboration they are likely to follow you and get to be stuck with your brand.
Collaboration doesn’t have to be complicated or costly! The most important factor is who you partner with. The benefit in the partnership has to be beneficial to both parties and audiences. The best collaborations also come from brands on different niches also. So try whatever works for you.
Instagram stories takeovers, co-written blog posts or e books and co-hosting Instagram live sessions and IGTV videos are easy and quick ways to create a collaboration that could make a real difference to your followers this year.
Instead of working on a one off partnership with influencers in whatever niche, why not work with them on a long term and get more followers. Influencer marketing is all about genuine trust and loyalty with your followers. and partnering with these influencers they can act as an ambassador for your brand.
With Instagram sponsored post tags, users are more aware of ad placements and influencer marketing than ever before, so a one-time post from an influencer mentioning your brand could come across as just another ad.
Instead, you want to really build trust and brand loyalty for the long-term, so collaborate with an influencer who has a genuine passion about your brand and can show this off to their audience all year round.
Hope this post got to give you new ideas. If you would like to grow your Instagram page either a business/brand or personal. Send us an email: firstname.lastname@example.org today. or call Josh 08163843939