As a startup brand, social media is the best way to make your brand more exposed and seen by the public. Social media increases your brand awareness and also customers will get to see your brand as being authentic.
However, social media marketing can be really stressful and challenging for startup brands and small businesses.
That is why we have decided to share some social media tips you can use and make your social media marketing skills better.
1. Be Committed
Without commitment, you have no chance of competing with the big brands if you are not committed to what your brand is all about and follow it through. So, the first step for success on social media is showing full commitment to your brand because once you are committed, hardwork and discipline comes into play too.
Your strategy is creating realistic goals and plans during a certain amount of time. So the first step to take is deciding why exactly you are using social media for be it brand awareness or sales,a marketing plan will help you a lot in the long run.
You can start by checking out other companies that are successful in the type of brand you are working on,asking questions of what they did to get to where they are, it does not hurt to ask a few questions and do not forget to know their failures of what they did wrong so you can be able to avoid it for your brand.
2. Set Goals
Just like having a plan,setting goals are very important to get the best out of your social media marketing strategy for good results.
These goals would help you be on the right path of success that is why it is important for your goals to be as realistic as possible to make it easy to get to your desired results.
For example, one of your goals could be having a certain number of likes on a posts on Instgram or retweets on Twitter.
These goals would help you understand your social media strategy better and redirects you if you are lost the goals set will help you out.
3. Share Informative Content
Social media is all about connection and this connection can be in different forms. The best form of connection is experienced on a human level.
This drives engagement. You have to know what provides value to your customers. You have to stand out amongst your competitors and be unique as a company.
The kind of content you should share should benefit your audience and be relevant to them.
So you have to look at top brands because they always have a separate campaign for sharing their brand image in front of their audience.
4. Dedicate Time For Social Media
As mentioned, you have to stay committed to social media. You should take at least 30 minutes of your time for social media. High quality content that drives engagement is what leads to growth and don’t forget to select a time of the day in which your creativity flows. That could be a Monday morning or Friday night. That is up to you thought to decide.
Note that the vision of your brand is your vision and your team might not be able to understand all that you know about.
With engaging content, your audience would get to present and share their views.
5. Listen And Reply Your Audience
Social media is one of the best way to communicate, with a potential customer. As a startup brand it is very important you give a feedback to questions asked.
The questions from your customers can help you get ideas on a future plan.
Listening to your audience will give a greater insight into your brand and build a loyal customer base that you can engage with later.
6. Focus Your Efforts
Focusing your efforts on a particular social media network to get better result is better than spreading your energy across all social media networks. As a startup brand or an entrepreneur you should spend plenty time on a social media platform because a lot of brands overlook that medium which is bad.
The reality is, it takes a lot of time,effort and content to drive great results. By focusing your efforts on one platform will increase your likelihood of success.
7. Get A Social Media Calendar
Having a comprehensive overview of your social media posting is irreplaceable for brands looking for success.
Social media strategy includes posting consistently, keeping track of major events and product launches.
Your social media calendar can be an excel spreadsheet or google doc. You can design it yourself or use a calendar service. Simply create a map and jot down an event on your social media calendar. Also, create a mini-marketing plan for that event. What would be left would be the execution of your plan in accordance with the calendar you set.